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Using Large-Format Printers To Sell More for Realtors

Brian Lee BurkeBrian Lee Burke
Mar 6, 2025 2 min read
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Using Large-Format Printers To Sell More for Realtors

Properties don’t sell themselves—advertising from realtors attracts buyers. Realtors looking to sell more should consider using large-format printers for marketing. These printers give realtors an edge by creating visuals, from eye-catching signs to open house materials, that spark interest and boost sales efforts.

1. Produce Captivating Signs

We’ve all seen it—a poorly designed yard sign with an obscure call to action. Large-format printers let you create signs that are impossible to ignore.

Whether it’s a “For Sale” sign, an open house banner, or directional boards, these tools make it easy to captivate and direct traffic to your property. More visibility means you’re one step closer to closing deals.

2. High Impact Banners and Posters

While digital ads have their value, they can’t replicate the presence of large-scale print materials. That’s why print banners are still better than digital signage for showing properties or highlighting your services. Place your message front and center with a banner at a busy intersection or a property poster at the open house.

Large-format printers make it simple to create stunning visuals on durable materials. Plus, physical marketing at your events or office creates excitement and adds professionalism that people will notice.

3. Upgrade Open House Materials

Open houses give you a chance to demonstrate your services. You can create open house materials, including floor plan posters and visually rich brochures, with large-format printers. Large-format printing improves your open house experience to attract serious buyers. Good presentation with thoughtful materials can make your properties shine.

4. Promote Your Branding for Long-Term Growth

Your branding matters as much as the property you’re trying to sell. Large-format printers are perfect for creating branded banners, vehicle wraps, or custom displays that promote your business.

A car wrapped with your branding, parked in front of an open house, grabs attention more effectively than digital ads, which may get buried in a social media algorithm. Strategic visuals establish your brand as a symbol of trustworthiness and professionalism.

Large-format printers can no doubt improve your marketing materials by boosting visibility, building trust, and increasing sales. Whether you’re printing yard signs, posters, or branded banners, this technology can take your marketing to the next level. By using large-format printers to sell more, realtors can build tools that deliver results every time.

WRITTEN BY
Brian Lee Burke
Brian Lee Burke
AUTHOR, E-PRO®, REALTOR® BROKER

Brian Lee Burke is the founder and team leader of Kenna Real Estate Group, a real estate team at Keller Williams DTC. A licensed REALTOR® since 2002, Brian helps Colorado buyers and sellers navigate residential real estate, new construction, pricing, and negotiation. He is also the author of The Real Estate Playbook and Mastering Real Estate: Your Guide to Becoming a Top Agent.

View Brian Lee Burke’s full profile.