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Easy Ways to Improve the Profitability of Your Commercial Real Estate -

Brian Lee BurkeBrian Lee Burke
Nov 25, 2021 5 min read
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Easy Ways to Improve the Profitability of Your Commercial Real Estate  -

commercial Real Estate Kenna Real Estate Group

The commercial real estate (CRE) market has suffered some heavy blows since the start of the pandemic in 2020. Vacancies reached all-time highs in the office sector, retail sectors struggled to find staff and stay afloat, and it’s only industrial and multi-family that saw increased activity. 

Fortunately, things are slowly returning to normal, the economy is rebounding, and CRE investors can finally start to regain their confidence. However, that doesn’t mean that you should sit back and relax, waiting for tenants to come to you. If you want to improve the profitability of your commercial real estate and attract the right tenants, you’ll need to put in some effort. 

Look at a few things you can do to make your property more appealing and more lucrative in the long run.  

Ready to find your dream home in Colorado?
Let us help you. Call or Text Kenna Real Estate Group at 303-955-4220 to get personalized assistance from our expert real estate agents. Find out what your home is worth in today's market.

Install high-end safety features. 

Investing in advanced safety features won’t only help you attract potential tenants. Still, it will also help you get a better price, primarily if your property is intended for restaurants and fast-food chains. 

UL 300 fire suppression system in restaurants instead of simple sprinklers and fire alarms can make all the difference for a restaurant owner. Proper ventilation and air purification systems instead of dusty HVACs can make your tenants and clients enjoy added safety (especially during a pandemic). 

To get the highest price on your property, you’ll need to thoroughly research your target tenants and install safety features that suit them best. 

Ready to find your dream home in Colorado?
Let us help you. Call or Text Kenna Real Estate Group at 303-955-4220 to get personalized assistance from our expert real estate agents. Find out what your home is worth in today's market.

Up the ante on security 

In most instances, your tenants will be responsible for securing their own space and individual offices. However, if you want to attract the highest bidders, you’ll need to improve the overall security of your property. 

That means installing CCTV cameras around the property – in the parking lots, elevators, by the stairs, and on parting lots. It could also mean investing in security guards and alarm systems, weatherproofing outdoor cameras, upgrading to night vision CCTV, and more. 

Of course, there’s no security without safety, so you’ll also want to follow all health and safety standards and include any relevant notifications, warnings, and additional features. 

The better protected your property is, the more comfortable your tenants will feel about moving there. 

Ready to find your dream home in Colorado?
Let us help you. Call or Text Kenna Real Estate Group at 303-955-4220 to get personalized assistance from our expert real estate agents. Find out what your home is worth in today's market.

Introduce appealing amenities 

A few things can help you get a better price on your commercial real estate, like contemporary amenities that can improve employee well-being. Some amenities like an integrated WiFi network are a given – few tenants will even consider a space without integrated WiFi. However, some amenities are a welcome bonus that many would gladly pay to get. 

An office building fitness center, a daycare area, a spacious cafeteria, and a communal rest area – these are all indispensable amenities that will help you attract the highest-paying tenants. 

Focus on sustainability and energy efficiency. 

Sustainability and energy efficiency aren’t simple buzzwords that add to the price of a property – they are essential concepts in property development that bring value to you, your tenants, and your environment. 

Ready to find your dream home in Colorado?
Let us help you. Call or Text Kenna Real Estate Group at 303-955-4220 to get personalized assistance from our expert real estate agents. Find out what your home is worth in today's market.

Improving the insulation of your property can help your tenants cut costs on their utility bills and save energy, which means they’d be willing to pay a higher rent. Changing doors and windows, installing LED lights, investing in solar panels, installing green roofs, using sustainable materials, and upgrading waste disposal systems – all these things ultimately increase the value of your property and make it more appealing to potential tenants. 

Provide ample parking space. 

For most tenants, whether they’re businesses, restaurants, or even antique shop owners, parking is as important as the overall space they have. It impacts employee and customer satisfaction so that many tenants will move on to other landlords without parking space. 

Of course, it’s not just the parking space that matters, but its appearance and features, as well. Repaint the parking lines, add barriers, improve outdoor lighting, and enhance the overall security of the parking lot if you want to increase the value of your commercial property. 

Ready to find your dream home in Colorado?
Let us help you. Call or Text Kenna Real Estate Group at 303-955-4220 to get personalized assistance from our expert real estate agents. Find out what your home is worth in today's market.

Improve the property’s curb appeal. 

Last but not least – you’ll need to improve your property’s curb appeal to attract the most profitable tenants. Sometimes, adding a fresh coat of paint is more than enough. However, you might have to do more than that – fix potholes in the parking lot, maintain the lawn, add more greenery, and change any broken lights. 

Don’t forget about the interior, either. Even though you’ll likely rent out an empty property, you’ll still need to ensure it looks clean and modern.  

Final thoughts 

Improving the profitability of your commercial property can require a serious investment, but it’s well worth it. You’ll be able to attract higher-paying tenants and enjoy long-term success as a landlord.

Contact Kenna Real Estate Group

WRITTEN BY
Brian Lee Burke
Brian Lee Burke
AUTHOR, E-PRO®, REALTOR® BROKER

Brian Lee Burke is the founder and team leader of Kenna Real Estate Group, a real estate team at Keller Williams DTC. A licensed REALTOR® since 2002, Brian helps Colorado buyers and sellers navigate residential real estate, new construction, pricing, and negotiation. He is also the author of The Real Estate Playbook and Mastering Real Estate: Your Guide to Becoming a Top Agent.

View Brian Lee Burke’s full profile.