Check a Denver metro rental listing every day for the first seven days, then every three days until it leases. Cut the rent on day 14 when the listing has fewer than eight inquiries, replace the photos and the first two sentences on day 21, and run the sell-instead math on day 60. That schedule is the whole answer; the rest of this post is the reasoning and the Colorado rules behind each step.
The Kenna Real Estate Group at Keller Williams DTC lists homes for sale, and a good share of the owners we meet are landlords whose rental sat empty too long before they called. The Colorado rental property checklist covers buying the rental; this post covers keeping it full.
What does a vacant Denver rental cost per day?
Divide the monthly rent by 30. A $3,000-a-month Aurora or Littleton home costs $100 for every day it sits empty, plus the mortgage, taxes, insurance and utilities you pay whether or not a tenant does. A week of not checking the listing is $700. A month of holding out for the asking rent is $3,000, which is more than the $90-a-month cut that would have leased it on day 14.
That arithmetic is the reason the cadence is daily at the start. Inquiries on Zillow, Apartments.com and Facebook Marketplace arrive in the first 72 hours after a listing goes live, and a renter who does not hear back within 24 hours has toured two other homes.
The listing cadence, day by day
| Listing day | Check | Action when the numbers are short |
|---|---|---|
| Day 0 | Post on every site, verify photos, price, deposit and pet terms match on each | Fix mismatches the same day |
| Days 1 to 7 | Daily: views, saves, inquiries, showing requests; reply within 24 hours | Under 8 inquiries by day 7 means the price or the photos are wrong |
| Days 8 to 14 | Every 3 days: inquiries and showings held | Day 14: cut rent 3 percent ($90 on $3,000) or add a concession |
| Days 15 to 28 | Every 3 days | Day 21: new lead photo, rewritten first two sentences, reposted so the date resets |
| Days 29 to 60 | Every 3 days | Day 30: second 3 percent cut or one month at half rent on a 12-month lease |
| Day 60+ | Weekly | Run the sell math; two cuts that leave rent under the payment mean the home is a listing for sale |
What are the signs the listing is priced wrong?
- Views without inquiries. 200 views and 3 messages in a week means renters open the listing, see the price and leave. The photos are doing their job; the number is not.
- Inquiries without showings. Renters ask about the deposit or pet terms and stop replying. The terms, not the rent, are the block.
- Showings without applications. Six tours and zero applications means the home shows worse than it photographs: odor, worn carpet, a dark primary bedroom, or a furnace that clanks.
- Neighbors leasing first. Two comparable homes within a mile leased while yours sat. Their rent is your rent.
Pull the rents on leased comps, not active ones. Active listings are the homes that have not rented yet. Our reducing vacancy time on a Denver rental post covers the cosmetic fixes that convert showings.
How much should the rent come down, and when?
Cut 3 percent on day 14 and another 3 percent on day 30. On a $3,000 home that is $90, then $87. Two cuts total $177 a month, or $2,124 over a 12-month lease, which is less than the $3,000 one extra vacant month costs. A concession (half off the first month) keeps the face rent intact for next year's renewal and costs $1,500 once, and it works when the market has more listings than renters.
A listing that has taken two cuts and still sits is telling you the market rent is below your payment. That is a sell signal, covered at the end.
How many showings should a Denver rental get in the first week?
Six to ten showings in the first seven days at a market rent. Fewer than four means the price or the photos, not the calendar. Group showings beat one-at-a-time: hold two 90-minute windows a week, one weekday evening at 5:30 and one Saturday at 10 am, and book every inquiry into one of them. Renters who see other renters in the driveway apply faster.
A self-showing lockbox with identity verification fills the gaps between windows, and it is the standard on single-family rentals across the Denver metro. Take the lockbox off the day the lease is signed.
What month do Denver metro rentals lease fastest?
May through August. Leases on the Front Range turn over with the summer moving season, and a home listed in June gets more inquiries in a week than a December listing gets in a month. Write 12-month leases that end between May and July, and price a winter listing 3 to 5 percent under the summer number from day one instead of discovering it on day 30. Snow-covered exterior photos in a July listing say the home has been empty since February; reshoot them.
Where should a Colorado rental listing be posted?
- Zillow Rental Manager. Syndicates to Trulia and HotPads; the largest single source of Denver metro rental inquiries.
- Apartments.com. The second feed, and the one relocation companies check.
- Facebook Marketplace and neighborhood groups. Free, fast, and the best source of local renters in Arvada, Parker and Castle Rock.
- REcolorado MLS. Through a licensed broker; reaches the agents whose buyers are renting for a year first. Kenna agents list rentals in the MLS for owners who are selling later.
- A yard sign. Still fills homes near parks and trails where renters drive the streets they want.
Every site must show the same rent, deposit, pet terms and available date. A renter who sees $2,950 on one site and $3,100 on another applies on neither.
What does Colorado law require and forbid in the listing?
- Deposit. Colorado caps a security deposit at one month's rent (the cap dropped from two months on January 1, 2026). A listing asking for more is unlawful on its face.
- Pets. Pet deposits are capped at $300 and pet rent at $35 a month or 1.5 percent of rent, whichever is greater. A blanket no-pets policy still has to accept assistance animals.
- Application fees. The fee cannot exceed the landlord's actual screening cost, and the landlord must accept a portable tenant screening report the applicant obtained within the last 30 days.
- Source of income. Colorado treats source of income as a protected class. A listing cannot say no vouchers or no Section 8.
- Fair housing language. Describe the home, not the renter. Square footage, bedrooms, the 12-minute drive to the light rail, the park two blocks away. Nothing about who the home is right for.
- Denver license. A long-term rental inside the City and County of Denver needs a residential rental license, with a certified inspection, before a tenant moves in. List it after the license, not before.
- Radon and lead. Colorado requires a radon disclosure to every residential tenant at lease signing; federal law adds a lead-based paint disclosure on homes built before 1978.
When should the photos and description be refreshed?
Every turnover, after every paint job, and on day 21 of any listing that has not leased. Shoot after the cleaner leaves and before the lockbox goes on, at midday, with every light on and every blind open. Colorado sun at 5,280 feet washes out south-facing windows after 2 pm, so shoot the front of a south-facing home in the morning.
Repaint between tenants every three to five years; walls that were white in 2021 photograph gray in 2026. Rewrite the first two sentences of the description on day 21 so a renter who scrolled past it two weeks ago sees something new, and repost so the listing date resets. Our furnished rentals in Denver post covers what to leave in the photos and what to remove.
What should be checked at a vacant Colorado rental every week?
- Heat at 55 degrees from October through April. A frozen supply line in a vacant Front Range home is a $10,000 to $30,000 claim, and most policies exclude it when the heat was off.
- The vacancy clause on the insurance. Landlord policies cut coverage after 30 or 60 days empty. Call the carrier on day 30.
- Sprinkler blowout before the first hard freeze, and the main shutoff closed if the home will sit through December.
- Smoke and carbon monoxide alarms. Colorado requires a CO alarm within 15 feet of every sleeping room in a rental at each change of tenancy. Test both and date the batteries.
- The furnace filter, the water heater, the sump, and every faucet run for two minutes so the traps stay wet and sewer gas stays out.
- Snow on the walk within the city's deadline. Denver gives 24 hours after the snow stops for a residence; a vacant home gets no exemption. Our Denver landlord winter compliance post has the full winter list.
How many times a year should an occupied rental be inspected?
Twice a year, plus a walk-through at renewal. Colorado statute sets no minimum entry notice for routine visits, so write 24 to 48 hours' written notice into the lease and keep to it. Photograph every room at move-in, at each inspection and at move-out; those photos are the evidence when a deposit deduction is questioned, and Colorado gives you 30 days (60 when the lease says so) to return the deposit with an itemized statement.
Where do I find Denver metro vacancy and rent data?
The Apartment Association of Metro Denver publishes a quarterly vacancy and rent survey by county and submarket. The Colorado Division of Housing tracks statewide rental data. For single-family rents, leased comps from REcolorado through a broker beat both, because the surveys track apartments. Our state of the Denver rental market post reads the quarterly numbers for owners, and the Denver utility providers and costs guide covers the Xcel and Denver Water bills a listing has to state clearly.
When should a landlord stop refreshing and sell?
Day 60 with two cuts taken, or any day the market rent lands under the mortgage payment plus $200. At that point the home costs money every month to hold, and a Denver metro home priced from sold comps sells in 30 to 50 days. The rent-it-or-sell-it decision guide has the worksheet, and the how we help sellers page shows what a listed sale returns after costs. An owner who moved out fewer than three years ago also keeps the federal capital gains exclusion by selling now, which a fourth rental year takes away.
Where to go next
- Colorado real estate investing guide
- Colorado rental property checklist
- Pricing your Colorado home to sell
- Explore Denver homes for sale
- Search every home for sale in Colorado
- Kenna Real Estate Group agents
Talk to the Kenna Real Estate Group
We pull leased and sold comps for your rental, tell you the rent that fills it this month, and show you the net from selling instead so you choose with both numbers on the table. Call or text 303-955-4220. A live person answers. Not a robot, not a phone tree. Landlords trading up to the next rental can search every home for sale in Colorado.
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