Move fast, market, stretch
Not one number. Three, each tied to closed sales, plus the recommended list price and the ceiling buyers will not cross.
Kenna Real Estate Group · Proprietary
The Smart Pricing Report™
Three defensible prices, the evidence behind each, your net sheet and a written strategy, built for one home by the Kenna team on AgentCOS™ market intelligence. Free for every Colorado seller who asks.
A live person answers. Not a robot, not a phone tree. Ask for a Smart Pricing Report and we will start on it the same day.
Comps with concessions netted out
Gross prices lie. Buyers here get $6K to $12K back at closing. We show what the closings actually netted.
What you walk away with
Commission, concessions, closing costs and the payoff at each price, so the plan is built on the real number.
It is not an appraisal
A broker's opinion of value from live MLS data and public record. If the court or a lender wants an appraisal, we will tell you.
Colorado sellers
What is a Smart Pricing Report?
It is the written pricing analysis Kenna Real Estate Group builds for every seller before the home goes on the market: your home's profile, every comparable sale and active competitor with concessions netted out, three defensible prices with a recommended list price, a seller's net sheet at each price, and a plain-English strategy for where to price, what to fix and what to leave alone. It is proprietary to Kenna, built on AgentCOS™ market intelligence, and it is free.
How we build it
- Your home. Beds, baths, finished square footage, year, condition, garage, HOA, occupancy. We check the MLS against the county record because they disagree more often than you would think.
- The comps. Every closed sale in the last six months that a buyer would compare you to, and every active or pending listing you are competing with, from REcolorado MLS.
- The net, not the gross. Seller concessions are netted out of every closing so the number reflects what the market actually paid.
- Reconciliation. Price per square foot on the primary tier, adjusted for what your home has that the comps do not, and what it lacks.
- Three prices and a list price. Move fast, market and stretch, with the search ceiling and the reason the list price lands where it does.
- Your net sheet. Commission, concessions, closing costs and the estimated payoff at each price. Underwater sellers see the gap in writing before a closing table does.
- The strategy. Repairs that pay, concessions to hold in reserve, what to lead with, and what to do at day 21 if showings are thin.
Valuation analysis is done under the direction of Brian Lee Burke, team leader of the Kenna Real Estate Group, a group of brokers at Keller Williams Realty DTC, LLC. The report is a broker's opinion of value, not an appraisal.
What is inside, page by page
Intelligence reports provided by 
™
1. Subject and market snapshotYour home, then the closed comps, median price, $/sq ft and days on market.
2. Comparable evidenceEvery closed sale and active competitor, with concessions netted out.
3. Three prices, one list priceMove fast, market and stretch, plus the ceiling buyers will not cross.
4. Net sheet and strategyWhat you walk away with at each price, and the levers that move it.
Three prices from a real report
An Arvada townhome, September 2026, address withheld. The owner had been on the market 83 days at $505,000 with another agent. The data said the ceiling was $475,000.
Move fast
$449,900
Undercuts every competitor. Built for multiple offers in the first weekend when the closing date matters most.
Market · recommended
$469,900
Just under the search ceiling, above the field, defended by three closed comps. The price that sells and appraises.
Stretch
$479,000+
Leans on the top two sales. Only if the interior shows like them. The risk is chasing the market down.
Why it is different
Not a generic CMAA CMA is a stack of listings and one number. This is a written analysis with the evidence, the net sheet and the strategy, in plain English.
Not a ZestimateAn algorithm has never been inside a home in your ZIP. Every report is built by the Kenna team from live MLS data and public record, for one house.
Not a sales pitchThe report tells you the price ceiling, the concessions to expect and the repairs that do not pay, even when that is not what you hoped to hear.
One report is never enough
The Kenna reports: intelligence for sellers and buyers, all free.
The Smart Pricing Report™ is the one people ask for by name, but it is one of a set. Every Kenna client gets the report that fits the decision in front of them, written for that home and that week, not a generic printout.
Smart Pricing Report™
Three defensible prices, the comps with concessions netted out, and a written pricing strategy before the sign goes up.
Seller's Net Sheet
What you actually walk away with at each price: payoff, commission, title, taxes, concessions. No surprises at closing.
Market Competition Report
Every home you are competing with this week, what they are asking, how long they have sat, and where you should sit.
Buyers Advantage Report
The comps on the exact home you want to buy, so you know the offer is right before you sign it. Free on any listing.
HOA and Metro District Report
Dues, what they cover, reserves, special assessments and the metro-district tax that changes the payment.
Property Showing Report
What showings and feedback say about a home: traffic, objections, and what to change before the next weekend.
Intelligence reports provided by ™
Fit check
Who it is built for
Sellers pricing to sell
You get the ceiling, the price that sells and the price that leaves nothing on the table, before the listing agreement.
- Three prices, one recommendation
- The net at each price
Divorcing couples
Delivered to both spouses, and both attorneys, at the same time. One number nobody is negotiating from in the dark.
- Neutral valuation
- Court-ready comps
Underwater and short-sale owners
The net sheet shows the shortfall in writing, and the four paths: sell and cover, hold, rent, or a lender-approved short sale.
- Payoff modeled from record
- HUD net test where it applies
Downsizers and estates
A defensible number for the family, the CPA and the next purchase, with the timing worked out.
- Value plus timing
- Next-home budget
Questions sellers ask about the report
Is the Smart Pricing Report free?
Yes. There is no charge and no obligation to list with us.
Is it an appraisal?
No. It is a broker's opinion of value prepared from live MLS data and public record. A lender or a court may require a licensed appraisal; we will tell you when that is the case.
How long does it take?
Usually two to three business days from the time we have your address and a walkthrough. A walkthrough matters: condition moves the number in either direction.
Why three prices instead of one?
Because sellers have different goals. A closing date in a decree or a job move calls for the move-fast price. A patient seller with a well-finished home can defend the stretch price. Most homes sell best at the market price, just under the search ceiling.
What is AgentCOS?
AgentCOS™ is the market-intelligence engine behind Kenna's report set: the Smart Pricing Report for sellers and the Property Showing Report for buyers. The analysis is done by the Kenna team; AgentCOS™ supplies the data model and the format.
Can I get one if I am not sure I am selling?
Yes. Many owners ask for one to plan a refinance, a divorce settlement, a buyout or an estate. We will tell you what the home is worth and what you would net, and you decide.
Do you share it with anyone?
Only with you, unless you ask us to send it to a spouse, an attorney or a CPA. In a divorce we send it to both spouses at once so nobody is negotiating from a number the other has not seen.
Want the instant estimate first?
Get an automated estimate now, then request the Smart Pricing Report for the number you can plan around.
Where to go next
- Pricing your Colorado home to sell
- How to sell a house in Colorado
- Home equity and net proceeds
- How we help sellers
- Preparing and adding value before selling
- Marketing your Colorado home
- Showing your home to buyers
- Real estate and divorce in Colorado
- Underwater or short sale? Compare your options
- Downsizing in the Denver metro
- Meet the team
- Brian Lee Burke, team leader
Free, private, no pressure
Get your free Smart Pricing Report™
Three prices, the evidence and a written strategy, for your home. Call, text, or use the form below.
A note on advice
The Kenna Real Estate Group is a team of REALTORS® and licensed real estate professionals, not attorneys, CPAs or financial advisors. The Smart Pricing Report™ is a broker's opinion of value for marketing and planning; it is not an appraisal and not legal, tax or financial advice. Data via REcolorado / MLS GRID, deemed reliable but not guaranteed. Equal Housing Opportunity.
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