Creating the Perfect Real Estate Sign Rider -

Kenna Real Estate Group

The rise of the internet has changed the way people think of marketing. In the real estate industry, agents quickly realized the importance of building an online presence and utilizing innovative ways to market properties. These changes, however, do not mean forgoing traditional marketing methods. After all, there is a lot of power in using the classic real estate yard sign.

Even with all the new digital tools available today, several realtors understand the importance of setting up a standout yard sign. However, they sometimes overlook one other crucial thing: sign riders. To have a better idea of what sign riders are and how you can make the perfect one for your sign, here are some of the things you need to know.

What Are Sign Riders?

Sign riders are the tiny additional signs you place (often) above or below the yard sign. Like the main signs, they come in various styles and shapes and are customizable to the real estate agent's needs.

These add-on signs usually come at the bottom of a real estate agent's checklist, but a good sign rider can make all the difference in making a sale. After all, you can put only a few words in the main sign. A sign rider gives you additional space for property highlights, contact details, and other significant information. These add-on signs usually come at the bottom of a real estate agent's checklist, but good real estate text riders can make all the difference in sales.

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For example, if the yard sign holds the "For Sale" inscription and the property's details, having a sign rider with the real estate agent's cell phone number opens communication channels. It is an effective way of finding interested clients and getting feedback from realtors without cramming the main sign with too much information.

What Makes an Effective Sign Rider?

As mentioned earlier, sign riders come in various shapes and styles. There are multiple designs, ranging from the classic hanging sign rider to an ornate curved banner. Finding the most effective sign rider can be trickier than you think, so here is a short guide to the features it needs to have.

Simple Yet Bold

Firstly, simple does not mean generic. Your sign rider has to be simple enough so that you can get the message across clearly. But standing out against your competitors also requires you to think outside the box.

Regarding information, there is little creative leeway in putting out your contact information. On the other hand, property highlights like a pool or a theater room present an excellent opportunity to be simple yet bold. Phrase it in a way that captures customers' interest. Some examples include "Heated Pool," "Soundproof Walls," and "Freshly Renovated."

Aside from property highlights, status sign riders are another great to catch people's attention. Sign riders that say "SOLD!" or "IN PROCESS" immediately make people curious and possibly push them to contact you for available properties.

Readability

It could be tempting to cram more details into the extra space sign riders provide. However, remember that they are simply add-ons that allow you to highlight distinguishable information.

People passing by are more likely to notice the sign riders first than the small details on the main sign. However, if the font is too small or complex to read, the sign rider would not work. By ensuring that the sign riders are legible and direct, you can maximize their impact and help attract more customers.

Eye-Catching Design

A successful sign rider, like any other graphic marketing material, is bound by the rules of good design. If you only need a temporary sign rider, the generic black-text-against-white-background design could suit your needs. However, if you wish for something more lasting, investing in a sign rider with a unique design could be the way to go.

Some of the things you need to consider for a great design are contrast, white space, and decorative elements. Readability comes into play here. Using highly contrasting colors is an effective way to ensure the text is legible. Having enough white space, on the other hand, helps make sure that the information has space to breathe and not look too cramped. Lastly, decorative elements such as borders or color blocks can significantly enhance the sign rider's overall look.

If you need help knowing where to start, using the company's brand colors is a great way to develop a good design. In this manner, the sign rider complements the main sign and remains true to the brand.

Conclusion: Signs Riders Are Relevant

Yard signs and sign riders may seem like old relics from the past, but these traditional methods still hold much weight in the marketing landscape today. While sign riders are not usually on the realtor's priority list, putting in the time and effort to create these minor signs can have a significant contribution to getting a property sold. Thus, keep the concepts above in mind the next time you have a sign rider made.