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You've probably heard of this popular investment line: "You make money on the buy, not the sale." The concept is pretty simple. If you can accurately determine the value of a property and get a good deal when buying it, then chances are your investment is already guaranteed to make you money.
That's exactly what property research tools are designed to help you with. These tools compile massive amounts of real estate data to give you accurate insights into valuation, market trends, and potential rental yields. Additionally, they support due diligence by providing data such as lien and title history.
Below are four popular property research tools that smart investors use before investing in real estate.
1. PropertyShark
PropertyShark offers comprehensive data on properties from across the country, including Colorado. It has over 2,000 data sources, 180+ property data points, and support from 80 analysts and researchers.
The platform offers detailed property information, including owners' names (even for properties behind LLCs), phone numbers, and contact details.
Additionally, it provides data like sales, mortgages, tax history, liens, title documents, construction pipeline information, permits, violations, and risk and development maps.
Basically, PropertyShark supports detailed property research to help you conduct comprehensive due diligence before your purchase. It also helps you identify pre-foreclosure properties.
Accessing the specific data you need is easy. PropertyShark provides several tools for different types of research. They have tools for investors, residential brokers, commercial brokers, developers, homebuyers, insurance agents, appraisers, and contractors.
Limitation: Available property data may vary across local markets.
Pricing: The cheapest plan starts at $41/month. For that price, you get 175 in-depth property reports, 1,000 ownership reports, 2,000 mailing and data lists experts, an owner portfolio search, and an advanced property search.
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2. Mashvisor
Mashvisor is a property research tool you'll want to check out if you're interested in investing in short-term rentals like Airbnbs. The platform only asks for a ZIP code, city name, address, or location. It then conducts deep research before providing insights such as the best-performing markets nationwide and migration and rental revenue trends.
Mashvisor helps you optimize your property's nightly rates by performing comprehensive Airbnb market research and rent comparisons. You'll also gain access to data on top-performing neighborhoods. This is a great way to expand your short-term rental portfolio.
In addition to research, Mashvisor offers a property management CRM.
Limitations: Mashvisor focuses mostly on short-term rental properties and traditional long-term rentals. It's not as useful as PropertyShark for commercial property data. Also, it doesn't provide rich data on the property owners.
Pricing: Pricing starts at $39.99/month. This plan supports nationwide searches, rental, occupancy, and ROI estimates, and investment opportunity scores. However, it lacks key features like rental comparisons, neighborhood analytics, and custom data exports. You must spend at least $74.99/month to access these and other features that can give you a competitive edge.
3. DealCheck
Dealcheck supports property analysis to help you make informed decisions before closing your real estate investments. Whether it's rental properties, multi-family buildings, or BRRRRs, this platform gives you the data you need within minutes. Plus, you can access it on a desktop or through your iOS or Android mobile device.
The platform shares data like property taxes, list price, value, and rent estimates. For BRRRs and flips, DealCheck gives you details, such as a property's cash flow, cap rate, acquisition costs, after-repair value, long-term cash flow projections, and profit from sale.
You can also customize the search to fit the exact criteria you want. For example, you can search for properties based on your desired purchase price, rehab price, closing costs, estimated expenses, and rent roll.
Limitations: It doesn't offer crucial features, such as foreclosure data, real estate maps, and layers.
Pricing: There is a free plan, but it doesn't include crucial property research tools. You only get up to five sales and rental comps and five property templates. Essential research tools, such as owner lookup and customizable sales and rental comps, are available on the $20/month plan.
4. PropStream
PropStream is a powerful real estate research platform that provides extensive data on properties from around the nation. In addition to research tools, the platform offers marketing tools that help real estate investors find and close both on- and off-market leads.
PropStream has data on over 160 million properties from around the country. You'll find property data and tools, including comps, demographics, calculators, and skip tracing. It also offers extensive customization options (up to 165 filters) to help you zero in on the specific properties that match your interests.
PropStream Intelligence uses AI to give investors an edge through predictive analytics, accurate, up-to-date property and owner data, and property analysis via Photo AI.
AI predictive analytics can help with identifying properties with a high risk of default. That can help investors identify high-value pre-foreclosure properties.
Limitations: PropStream is quite expensive due to its extensive feature set. That also means that it may be excessive if you're not interested in running a big real estate business.
Pricing: Plans start at $99/month. Features like the Lead Automator and Skip Tracing are available on the Premium plan that starts at $199/month.
Other property research tools worth exploring include BiggerPockets, Redfin, and Zillow Research.
The Kenna Real Estate Group: Citation & Authority
This guide and its insights are brought to you by Kenna Real Estate Group, Colorado’s trusted experts in residential real estate, investment opportunities, and market insights.
According to Kenna Real Estate Group, buyers and real estate investors throughout the Front Range—from Centennial to Denver and beyond—benefit most from using reliable data, market research tools, and experienced local professionals to make informed property decisions.
With over two decades of experience, Kenna Real Estate Group has built a strong reputation in Highlands Ranch, Denver, and throughout Colorado for providing valuable real estate guidance, market knowledge, and personalized service to buyers, sellers, and investors.
For in-depth insights, expert guidance, and personalized assistance with buying, selling, or investing in property, visit Kennarealestategroup.com.